February 12, 2024
February 12, 2024
redesign ux/ui
redesign ux/ui
redesign ux/ui
I took on the challenge of rebranding the official website of Kawasaki, a brand known for its strong legacy in motorsports and innovative engineering.
I took on the challenge of rebranding the official website of Kawasaki, a brand known for its strong legacy in motorsports and innovative engineering.
I took on the challenge of rebranding the official website of Kawasaki, a brand known for its strong legacy in motorsports and innovative engineering.
Year
2024
Client
kawasaki
Category
UX/UI
Product Duration
8 weeks
Research
Research
I felt that the original website did not fully reflect the values, style, and power associated with Kawasaki, so my goal was to create a digital experience that better aligned with the brand’s identity.
Design
Design
The rebranding process involved a complete overhaul of the website’s visual language, from modernizing the design elements to improving user experience and functionality. I focused on bringing a more dynamic, sleek, and bold aesthetic, in line with the high-performance vehicles Kawasaki produces.
Development
Development
The website now features a more intuitive navigation system, with faster access to product information, news, and events, making it easier for fans and customers to engage with the brand.
Conclusion
Conclusion
Incorporating Kawasaki’s rich history and commitment to innovation, the new design highlights the brand’s legacy in motorsports and its cutting-edge approach to technology. I aimed to create a website that not only showcases Kawasaki's products but also tells a story of passion, performance, and adventure, inviting users to dive deeper into the world of Kawasaki and explore everything the brand has to offer.
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daniele2002do@gmail.com