July 1, 2023
July 1, 2023
rebranding agency
rebranding agency
rebranding agency
AKA 42 specializes in low-code cybersecurity solutions for agencies, providing efficient and secure development tailored to their needs.
AKA 42 specializes in low-code cybersecurity solutions for agencies, providing efficient and secure development tailored to their needs.
AKA 42 specializes in low-code cybersecurity solutions for agencies, providing efficient and secure development tailored to their needs.
Year
2025
Client
aka 42
Category
art direction
Product Duration
3 - 4 Weeks
brief
brief
The rebranding project for AKA 42 was driven by the need to create a cohesive visual identity that truly reflects its mission and values while emphasizing innovation and security. The goal was to redefine the brand’s aesthetics in a way that instantly communicates its essence, making it stand out in the cybersecurity and low-code development industry.
logo idea
logo idea
In the rebranding of AKA 42, I aimed to merge the infinity symbol with the number 42, inspired by the founder’s passion for The Hitchhiker’s Guide to the Galaxy. In the story, when humans ask the supercomputer for the ultimate answer to life, the universe, and everything, the answer is simply 42. This fusion represents knowledge, security, and infinite possibilities, which are core values of the agency.
brand image
brand image
I was tasked with leading the rebranding project, where I not only redesigned the identity but also developed the brand image, including brochures and merchandising. The goal was to visually express the agency’s mission and values, reinforcing its commitment to innovation, security, and limitless possibilities.
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daniele2002do@gmail.com